Target Audience Research- War of the Planet of the Apes

In major cities across the United States, billboards were seen with monkeys across them with titles such as "War".  The billboards were advertisements for the most recent of the film series, Planet of the Apes.  These images were marketed around major cities of the United Sates including Las Vegas, New York, and Los Angeles.  This meant the millions who visited these cities would look at these huge posters.  In Las Vegas, the starring monkeys were projected onto hotels.  Our group could learn from this advertisement broadcasting style  because it would get the word about our film out in the public.  The posters, the bill boards, and the images would be useful because unlike social media you can't skip the advertisement.  This would be useful because people will want to look at the billboard rather than an advertisements that you can easily skip online.  These billboards would help address the major theme of our film which is the idea of a simulation.