Monday, February 26, 2018

Distribution Research - Jumanji: Welcome to the Jungle

Image result for jumanji: welcome to the jungle blu rayWhile trying to understand, how our group is going to digitally distribute our product to the public.  It is important to look at other films and the ways that they were digitally distributed.  For example, the second movie of the series, Jumanji: Welcome to the Jungle.  The movie was digitally distributed on March 6th it was sold to retailers on 4K ultra HD and Blu-Ray DVDs. When the movie is bought, a digital version can be downloaded on the app called the Anywhere App.  Snapchat also offered a snapcode for fans to experience the world of Jumanji through a virtual reality experience.  This Snapchat package was offered when the DVD is purchased.  This is an interesting way to digitally distribute because it offers a mix of the old way to distribute and the new way.  Many people buy films digitally, which meant that Jumaji had to offer it digitally and had an added bonus through social media.  This gives fans an initiative to purchase the DVD.   Our group could learn from the digital distribution of this film by incorporating the production of DVDs and digital downloads of the film if we had the appropriate resources.

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